:root{--ink:#18302e;--deep:#0b2526;--forest:#123a38;--cream:#f5f2eb;--gold:#e8c38c;--muted:#667771;--line:#ddd8ca}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--cream);color:var(--ink);font-family:"Microsoft YaHei","PingFang SC","Noto Sans CJK SC",system-ui,sans-serif;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
button,summary{font:inherit}
a:focus-visible,summary:focus-visible{outline:3px solid #c3904a;outline-offset:4px}
section[id],footer[id],article[id]{scroll-margin-top:88px}
.wrap{width:min(100% - 8vw,1440px);margin-inline:auto}
.site-header{height:78px;padding:0 4vw;position:sticky;top:0;z-index:30;display:flex;align-items:center;gap:4vw;background:#f8f5eeeF;border-bottom:1px solid #d6d0c3;backdrop-filter:blur(18px)}
.brand{display:inline-flex;align-items:center;gap:11px;flex:none}
.brand-mark{width:43px;height:43px;display:grid;place-items:center;border-radius:9px 9px 9px 2px;background:linear-gradient(145deg,#d5ac72,#f7daa8);color:#11312d;font-size:25px;font-weight:900;box-shadow:0 8px 20px #b08a5730}
.brand-word{display:flex;flex-direction:column;gap:3px;white-space:nowrap}
.brand-word strong{font-size:19px;line-height:1;letter-spacing:.04em}
.brand-word em{font-size:12px;font-style:normal;color:#9d7445}
.brand-word small{font-size:8px;letter-spacing:.13em;font-weight:700;color:#7b8a83}
.primary-nav{display:flex;align-items:center;justify-content:center;gap:clamp(17px,2.5vw,37px);flex:1}
.primary-nav a{position:relative;padding:28px 0;color:#435b54;font-size:13px;font-weight:700;white-space:nowrap}
.primary-nav a:hover,.primary-nav a.is-current{color:#0e3e37}
.primary-nav a.is-current:after{content:"";height:2px;background:#b78d58;position:absolute;left:0;right:0;bottom:17px}
.header-actions{display:flex;align-items:center;gap:19px;white-space:nowrap}
.header-academy{font-size:12px;font-weight:700;color:#31534a}
.header-academy:hover{color:#a77338}
.header-system{display:inline-flex;align-items:center;gap:19px;padding:13px 17px;border-radius:6px;background:#143c38;color:#fffaf0;font-size:12px;font-weight:800;box-shadow:0 8px 19px #18473a2a;transition:transform .2s,background .2s}
.header-system:hover{transform:translateY(-2px);background:#1f5650}
.header-system span{color:#f4d29c}
.mobile-menu{display:none}
.hero{position:relative;isolation:isolate;min-height:min(740px,calc(100svh - 78px));background:#081d20;color:#fff8eb;overflow:hidden}
.hero-photo{position:absolute;inset:0;z-index:-2;background:url("jiuqing-hero-photo-v3.png") 60% 48%/cover no-repeat}
.hero:after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,#081e20f5 0%,#081e20df 28%,#081e2088 51%,#081e2013 80%),linear-gradient(0deg,#07181caa 0%,transparent 28%);pointer-events:none}
.hero-inner{min-height:680px;display:flex;align-items:center;justify-content:space-between;gap:30px;padding-top:80px;padding-bottom:103px}
.hero-copy{max-width:775px;padding-bottom:12px}
.eyebrow,.overline{font-size:11px;font-weight:800;letter-spacing:.16em}
.eyebrow{color:#f0d8ae;display:flex;align-items:center;gap:13px}
.eyebrow i{width:29px;height:2px;background:#d7ac74}
.hero h1{font-size:clamp(56px,6vw,96px);line-height:1.13;letter-spacing:-.06em;margin:27px 0 26px;font-weight:900;text-shadow:0 10px 34px #071616b8}
.hero h1 em{font-style:normal;color:#f1d1a1}
.hero-copy>p{max-width:640px;margin:0;color:#e0e8e0;font-size:16px;line-height:1.9;text-shadow:0 3px 12px #0008}
.hero-actions{display:flex;flex-wrap:wrap;gap:11px;margin-top:34px}
.button{min-height:52px;display:inline-flex;align-items:center;justify-content:space-between;gap:33px;padding:14px 20px;border-radius:5px;font-size:13px;font-weight:800;transition:transform .2s,background .2s,border-color .2s}
.button:hover{transform:translateY(-3px)}
.button.gold{background:#e9c48c;color:#14342e;box-shadow:0 14px 29px #030f1161}
.button.gold:hover{background:#f8dbab}
.button.line{border:1px solid #f1ddb68a;color:#f9efdf;background:#0b2b2a66}
.button.line:hover{border-color:#f9dfb0;background:#193c39ad}
.hero-audience{display:flex;align-items:center;flex-wrap:wrap;gap:8px;margin-top:44px;font-size:11px;color:#c1d0c7}
.hero-audience>span{margin-right:9px;color:#e6c58f;font-weight:800;letter-spacing:.1em}
.hero-audience a{border:1px solid #d4e4d14d;border-radius:30px;padding:8px 13px;background:#102f2b8a}
.hero-audience a:hover{border-color:#e9c38a;color:#f9d8a4}
.hero-side{width:239px;align-self:end;margin:0 0 48px 0;padding:18px 20px;border:1px solid #ead1a376;background:#0a2422bd;backdrop-filter:blur(14px);box-shadow:0 22px 50px #03121289;display:grid;gap:10px;flex:none}
.hero-side>span{font-size:9px;font-weight:800;letter-spacing:.15em;color:#d6b77f}
.hero-side strong{font-size:19px;line-height:1.5;font-weight:800}
.hero-side small{font-size:10px;line-height:1.5;color:#bfd0c5}
.hero-bottom{position:absolute;bottom:0;left:0;right:0;min-height:44px;display:flex;align-items:center;justify-content:space-between;gap:16px;color:#c0cec2;font-size:9px;letter-spacing:.11em;border-top:1px solid #d4b78945}
.section-heading{display:flex;align-items:end;justify-content:space-between;gap:36px;margin-bottom:32px}
.section-heading>div{max-width:820px}
.overline{color:#a77a45}
h2,h3,p{overflow-wrap:anywhere}
.section-heading h2,.system-copy h2,.closing-inner h2{font-size:clamp(38px,4.2vw,65px);line-height:1.18;letter-spacing:-.055em;margin:14px 0 0}
.section-heading h2 em,.system-copy h2 em,.closing-inner h2 em{font-style:normal;color:#a77944}
.section-heading>p{max-width:380px;margin:0 0 5px;color:#63746d;font-size:14px;line-height:1.8}
.audience-section{padding-top:103px;padding-bottom:107px}
.audience-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.audience-card{min-height:460px;position:relative;isolation:isolate;display:flex;flex-direction:column;justify-content:space-between;padding:22px 25px 27px;border-radius:16px;overflow:hidden;box-shadow:0 24px 44px #263d3420;transition:transform .25s,box-shadow .25s}
.audience-card:hover{transform:translateY(-6px);box-shadow:0 28px 50px #263d3433}
.audience-card:before{content:"";position:absolute;z-index:-2;inset:0;background-size:cover;background-position:center;transition:transform .5s}
.audience-card:hover:before{transform:scale(1.045)}
.audience-card:after{content:"";position:absolute;z-index:-1;inset:0;background:linear-gradient(0deg,#071c1cef 0%,#071c1cb9 48%,#071c1c18 100%)}
.audience-brand:before{background-image:url("jiuqing-hero-photo-v3.png");background-position:66% center}
.audience-retail:before{background-image:url("jiuqing-product-setup-v1.png");background-position:59% center}
.audience-learn{background:#e8dec9}
.audience-learn:before{background-image:url("qingxiaojiu-mascot-v2.png");background-size:255px auto;background-repeat:no-repeat;background-position:88% 8%;opacity:.94}
.audience-learn:after{background:linear-gradient(0deg,#eae1d0 0%,#eae1d0f3 49%,#eae1d00d 100%)}
.audience-card-top{display:flex;justify-content:space-between;align-items:center;gap:10px;color:#fff6e6;font-size:11px;font-weight:800;letter-spacing:.09em}
.audience-card-top span:last-child{border:1px solid #f7e6c38a;border-radius:30px;padding:6px 10px;background:#10232266;white-space:nowrap}
.audience-card-copy h3{max-width:350px;font-size:clamp(24px,2.1vw,32px);line-height:1.26;margin:0 0 13px;color:#fffaf0}
.audience-card-copy p{min-height:77px;margin:0;color:#d6e2d9;font-size:13px;line-height:1.75}
.audience-card-copy>a{display:inline-flex;align-items:center;justify-content:space-between;gap:20px;min-width:176px;border-bottom:1px solid #eacb92;padding:13px 0 8px;color:#f3d19c;font-size:13px;font-weight:800}
.audience-card-copy>a:hover{color:#fff}
.audience-learn .audience-card-top,.audience-learn .audience-card-copy h3{color:#133a33}
.audience-learn .audience-card-top span:last-child{border-color:#58726887;background:#e7dcc4aa}
.audience-learn .audience-card-copy p{color:#4c6259}
.audience-learn .audience-card-copy>a{color:#215146;border-color:#b2834c}
.system-section{background:#0d2929;color:#f7f1e3;padding:106px 0 108px;position:relative;overflow:hidden}
.system-section:before{content:"";position:absolute;inset:-35% auto auto -20%;width:600px;height:600px;border:1px solid #f0d59b18;border-radius:50%;box-shadow:0 0 0 85px #f0d59b05,0 0 0 170px #f0d59b04;pointer-events:none}
.system-grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);align-items:center;gap:min(6vw,90px)}
.system-copy{position:relative}
.system-copy .overline{color:#e3c38c}
.system-copy h2{margin:17px 0 22px}
.system-copy h2 em{color:#eed3a6}
.system-copy>p{max-width:560px;color:#c5d8ce;font-size:14px;line-height:1.95;margin:0 0 25px}
.system-links{border-top:1px solid #d0ddcc40}
.system-links a{display:grid;grid-template-columns:minmax(125px,.68fr) minmax(0,1fr) 20px;align-items:center;gap:12px;min-height:75px;border-bottom:1px solid #d0ddcc40;transition:background .2s}
.system-links a:hover{background:#ffffff0b}
.system-links b{color:#fff4dd;font-size:15px}
.system-links span{color:#a9c4b8;font-size:12px;line-height:1.45}
.system-links i{font-style:normal;color:#efcd94}
.text-link{display:inline-flex;gap:24px;margin-top:28px;color:#f1d39e;font-size:13px;font-weight:800;border-bottom:1px solid #cba875;padding-bottom:7px}
.system-visual{height:600px;position:relative;border:1px solid #d4b78470;border-radius:18px;overflow:hidden;box-shadow:0 30px 80px #020c0d82}
.system-visual>img{width:100%;height:100%;display:block;object-fit:cover;object-position:52% center}
.system-visual:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,#07191bf2,transparent 58%);pointer-events:none}
.system-overlay{position:absolute;z-index:1;bottom:27px;left:29px;right:29px;display:grid;gap:11px}
.system-overlay small{color:#e7c48c;font-size:10px;font-weight:800;letter-spacing:.17em}
.system-overlay strong{font-size:clamp(25px,2.6vw,39px);line-height:1.3}
.system-overlay>div{display:flex;flex-wrap:wrap;gap:7px;margin-top:5px}
.system-overlay>div span{padding:8px 10px;border:1px solid #dccaa26b;background:#1133329e;border-radius:3px;color:#e6ebdf;font-size:10px}
.resources-section{padding-top:108px;padding-bottom:115px}
.resource-grid{display:grid;grid-template-columns:minmax(0,1.04fr) minmax(0,.96fr);gap:16px}
.resource-feature{min-height:370px;position:relative;isolation:isolate;overflow:hidden;border-radius:16px;background:linear-gradient(125deg,#123c3a,#214842);padding:35px 39px;display:flex;flex-direction:column;justify-content:flex-end;color:#fff6e6;box-shadow:0 22px 44px #213e321c}
.resource-feature:before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(circle at 79% 23%,#c8bd8a58,transparent 33%),linear-gradient(90deg,#0d2c2ce8 0%,#0d2c2c53 80%)}
.resource-feature img{position:absolute;z-index:-1;width:300px;height:300px;object-fit:contain;right:-11px;top:-34px;filter:drop-shadow(0 15px 23px #0005)}
.resource-feature>span{font-size:10px;letter-spacing:.16em;font-weight:800;color:#e2c592}
.resource-feature strong{font-size:41px;letter-spacing:-.06em;margin:8px 0}
.resource-feature p{max-width:320px;margin:0;color:#dfebe2;font-size:13px;line-height:1.7}
.resource-feature b{margin-top:18px;font-size:13px;color:#f3d49c}
.resource-list{display:grid;grid-template-rows:repeat(3,1fr);gap:9px}
.resource-list a{display:grid;grid-template-columns:90px minmax(0,1fr) 20px;grid-template-rows:auto auto;align-content:center;gap:4px 15px;min-height:114px;padding:18px 23px;border:1px solid #dad5c8;border-radius:11px;background:#fdfbf5;transition:transform .2s,border-color .2s,box-shadow .2s}
.resource-list a:hover{transform:translateX(4px);border-color:#bd9a64;box-shadow:0 12px 25px #213e3211}
.resource-list span{grid-row:1/3;color:#aa7f49;font-size:10px;font-weight:800;letter-spacing:.07em;align-self:center}
.resource-list strong{font-size:22px;line-height:1.1}
.resource-list small{font-size:12px;color:#6a7b71}
.resource-list i{grid-column:3;grid-row:1/3;align-self:center;font-style:normal;color:#a57843;font-size:19px}
.closing-section{padding:77px 0;background:linear-gradient(110deg,#122c2d,#295048);color:#fff5e5}
.closing-inner{display:flex;justify-content:space-between;align-items:center;gap:35px}
.closing-inner .overline{color:#e7ca95}
.closing-inner h2{font-size:clamp(37px,4vw,58px);margin:13px 0}
.closing-inner h2 em{color:#f2d6aa}
.closing-inner p{max-width:615px;color:#cddfd2;font-size:13px;line-height:1.8;margin:0}
.closing-actions{display:grid;gap:10px;min-width:240px}
.closing-actions .button{width:100%}
.closing-small{font-size:11px;color:#d8c79f;margin:5px 0 0;text-align:center}
.closing-small:hover{color:#fff}
.site-footer{padding:65px 0 0;background:#0b1c1e;color:#cedbd0}
.site-footer .brand-word strong{color:#fff4df}
.site-footer .brand-word small{color:#a9bfb3}
.footer-main{display:flex;justify-content:space-between;gap:80px;padding-bottom:60px}
.footer-main>div:first-child{max-width:390px}
.footer-main p{font-size:12px;line-height:1.8;color:#98b1a6;margin:23px 0 0}
.footer-nav{display:flex;gap:clamp(35px,5vw,95px)}
.footer-nav>div{display:grid;align-content:start;gap:14px;min-width:86px}
.footer-nav b{color:#edd0a1;font-size:12px;margin-bottom:5px}
.footer-nav a{font-size:12px;color:#acbfb5}
.footer-nav a:hover{color:#f1d39d}
.footer-bottom{display:flex;justify-content:space-between;gap:18px;border-top:1px solid #e9d3aa23;padding:20px 0 28px;color:#7f9a8e;font-size:10px}
@media(max-width:1180px){.primary-nav{gap:15px}.primary-nav a{font-size:12px}.header-actions{gap:11px}.hero-side{display:none}.audience-card{padding-inline:21px}.audience-card-copy h3{font-size:26px}}
@media(max-width:980px){.site-header{gap:15px}.primary-nav,.header-academy{display:none}.header-actions{margin-left:auto}.mobile-menu{display:block;position:relative}.mobile-menu summary{list-style:none;display:flex;align-items:center;gap:7px;color:#1a443c;font-size:12px;font-weight:800;cursor:pointer}.mobile-menu summary::-webkit-details-marker{display:none}.mobile-menu summary span{font-size:18px}.mobile-menu nav{position:absolute;right:-1vw;top:39px;min-width:220px;padding:10px;display:grid;gap:2px;border:1px solid #d5c6ac;border-radius:9px;background:#fcf9f2;box-shadow:0 20px 35px #0b272737}.mobile-menu nav a{padding:12px;border-radius:5px;color:#1b4039;font-size:13px;font-weight:700}.mobile-menu nav a:hover{background:#ece5d6}.audience-grid{grid-template-columns:1fr 1fr}.audience-learn{grid-column:1/-1;min-height:330px}.audience-learn:before{background-position:83% center;background-size:275px}.audience-learn:after{background:linear-gradient(90deg,#eae1d0 0%,#eae1d0ed 53%,#eae1d00c 100%)}.audience-learn .audience-card-copy{max-width:60%}.system-grid{grid-template-columns:1fr}.system-visual{height:470px}.resource-grid{grid-template-columns:1fr}.resource-feature{min-height:330px}.closing-inner{align-items:flex-start}.footer-main{gap:35px}}
@media(max-width:680px){.wrap{width:min(100% - 36px,1440px)}.site-header{height:64px;padding:0 18px}.brand-mark{height:36px;width:36px;font-size:21px}.brand-word strong{font-size:16px}.brand-word small{font-size:7px}.header-system{padding:9px 10px;font-size:10px;gap:5px}.header-system span{display:none}.mobile-menu summary{font-size:0}.mobile-menu summary span{font-size:20px}.mobile-menu nav{right:-5px;top:36px}.hero{min-height:720px}.hero-photo{background-position:54% top;background-size:auto 75%}.hero:after{background:linear-gradient(0deg,#081e20 3%,#081e20df 43%,#081e2033 85%),linear-gradient(90deg,#081e204d,transparent 90%)}.hero-inner{min-height:675px;align-items:flex-end;padding-top:180px;padding-bottom:67px}.hero-copy{padding:0}.eyebrow{font-size:9px;gap:9px}.eyebrow i{width:19px}.hero h1{font-size:clamp(34px,10vw,48px);margin:19px 0 17px;line-height:1.18}.hero-copy>p{font-size:12px;line-height:1.8}.hero-actions{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:22px}.hero-actions .button.gold{grid-column:1/-1}.button{min-height:45px;font-size:11px;gap:8px;padding:11px 13px}.hero-audience{margin-top:19px;gap:6px}.hero-audience>span{display:none}.hero-audience a{padding:7px 8px;font-size:9px}.hero-bottom{min-height:44px}.hero-bottom span{font-size:8px}.hero-bottom span:last-child{display:none}.audience-section,.resources-section{padding-top:72px;padding-bottom:75px}.section-heading{display:block;margin-bottom:24px}.section-heading h2,.system-copy h2{font-size:clamp(36px,9.5vw,47px)}.section-heading>p{margin-top:17px;font-size:12px}.audience-grid{grid-template-columns:1fr;gap:11px}.audience-card{min-height:355px;padding:20px}.audience-card-copy h3{font-size:27px;max-width:320px}.audience-card-copy p{min-height:0;font-size:12px}.audience-learn{grid-column:auto;min-height:355px}.audience-learn:before{background-position:83% 3%;background-size:220px}.audience-learn:after{background:linear-gradient(0deg,#eae1d0 0%,#eae1d0f4 47%,#eae1d00a 100%)}.audience-learn .audience-card-copy{max-width:none}.system-section{padding:75px 0}.system-copy>p{font-size:12px}.system-links a{grid-template-columns:1fr 23px;min-height:70px}.system-links b{font-size:14px}.system-links span{grid-column:1;grid-row:2;font-size:11px}.system-links i{grid-column:2;grid-row:1/3}.system-visual{height:365px}.system-overlay{left:18px;right:18px;bottom:17px}.system-overlay strong{font-size:25px}.system-overlay>div{gap:4px}.system-overlay>div span{font-size:9px;padding:6px}.resource-feature{min-height:300px;padding:25px}.resource-feature img{width:225px;height:225px;right:-21px;top:-25px}.resource-feature strong{font-size:35px}.resource-feature p{font-size:12px;max-width:260px}.resource-list a{grid-template-columns:68px 1fr 15px;padding:15px;min-height:104px;gap:4px 8px}.resource-list strong{font-size:19px}.resource-list small{font-size:10px}.resource-list span{font-size:9px}.closing-section{padding:65px 0}.closing-inner{display:block}.closing-inner h2{font-size:38px}.closing-inner p{font-size:12px}.closing-actions{margin-top:27px;min-width:0}.footer-main{display:block;padding-bottom:35px}.footer-main>div:first-child{max-width:none}.footer-nav{justify-content:space-between;gap:15px;margin-top:37px}.footer-nav>div{min-width:0}.footer-nav a{font-size:11px}.footer-bottom{display:grid;font-size:9px}.site-footer{padding-top:54px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}
.marketing-capabilities{padding-top:95px;padding-bottom:85px}.marketing-capability-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:17px}.marketing-capability-grid>a{display:flex;flex-direction:column;text-decoration:none;padding:29px 26px;border:1px solid #dcdcd2;border-radius:3px;background:#faf8f3;transition:background .2s,transform .2s}.marketing-capability-grid>a:hover{background:#eee8dd;transform:translateY(-3px)}.marketing-capability-grid>a>span{font-size:10px;letter-spacing:.12em;color:#8d775c}.marketing-capability-grid h3{font-size:22px;font-weight:500;letter-spacing:-.03em;margin:20px 0 12px;color:#18302e}.marketing-capability-grid p{font-size:13px;line-height:1.9;color:#6d756c;margin:0 0 22px;flex:1}.marketing-capability-grid b{font-size:12px;font-weight:500;color:#465c4f}.marketing-capability-note{font-size:11px;line-height:1.8;color:#818476;margin-top:19px}.hero h1{font-size:clamp(39px,4.9vw,66px)}
@media(min-width:681px) and (max-width:980px){.audience-learn{grid-column:auto;min-height:420px}.audience-card:last-child{grid-column:1/-1;min-height:320px}.audience-card:last-child .audience-card-copy{max-width:560px}.audience-learn .audience-card-copy{max-width:none}}
@media(max-width:980px){.marketing-capability-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:680px){.marketing-capabilities{padding-top:65px;padding-bottom:65px}.marketing-capability-grid{grid-template-columns:1fr;gap:11px}.marketing-capability-grid>a{padding:24px 21px}.marketing-capability-grid h3{font-size:23px;margin-top:15px}.marketing-capability-grid p{font-size:12px;margin-bottom:14px}.hero h1{font-size:clamp(32px,8.5vw,45px)}}